tailwalk Celebrates Its
20th Anniversary
in 2026
2006-2026
Uniting Various Water
~ Enjoying Infinite Waters ~
The brand name tailwalk originates from a fishing term that describes the moment
when a
hooked fish thrashes violently, striking the water’s surface with its tail and
sending up
splashes as it struggles to free itself.
To anglers, this action can look as if the fish is “walking on water,” and this
is what is known as a tail walk.
We named our brand with a strong philosophy in mind:
Even when a fish gives everything it has—leaping, splashing, and fighting at the
surface—we want anglers to face that moment with composure, enjoyment, and
respect for the battle itself.
That spirit is embedded in the name tailwalk.
MOVIE20th Memorial Movie
HISTORY20 years of company
2026The Dawn
As part of Atec Co., Ltd., tailwalk’s roots trace back to a foundation built
around alphatackle, a boat-fishing brand with nearly 30 years of history.
The company developed a wide range of fishing equipment, including rods,
accessories, and apparel.
In the early 2000s, lure fishing rapidly gained popularity in Japan and
began to lead the market.
Responding to this movement, Atec launched several independent brands:
the
bass brand DEEPER, the trout brand RIVER RUNS, and the saltwater lure brand
TENOCEAN, each focusing on its own specialized category.
During this period, the bass rod series TRINIS gained high acclaim by
pursuing a perfect balance of design, action, and price.
It became a hit series carried by major tackle shops nationwide.
Through these successes, Atec established a strong presence in the lure
fishing market, laying the foundation for the birth of tailwalk.
DEEPER/RIVER RUNS/TENOCEAN
2000-2006
Foundation Period
As the company’s lure categories continued to grow, a dedicated project team
was formed to launch the tailwalk brand.
For its debut, offshore fishing legend Hideyuki “Charmas” Kitamura was
appointed as the brand’s key figure.
Drawing upon Atec’s accumulated
expertise in lure rod development, tailwalk was built upon three core
pillars: Bass, Trout, and Saltwater.
The initial lineup challenged the market with an ambitious scale—10 series
and 89 models.
Beginning with appearances at major fishing shows, tailwalk shared its
philosophy and passion with anglers across Japan.
Here began the story
of tailwalk, guided by the ideals of
“Enjoying infinite waters” and
“Authentic
product development from the angler’s perspective.”
HI TIDE/SNATCH/SQUALL/HUGWAR/DEMON/MUD SEEN/BEATRiCK/GUNZ
2006-2007
Creative Expansion
Several years after its launch, tailwalk expanded its vision beyond Japan to
the global stage, developing products across a wide range of lure fishing
genres under the concept of enjoying infinite waters.
In rod development, many iconic models were born during this era,
including:
· KEISON, a trout rod series specialized for Hokkaido
· SILVERNA TAKI, a competition-focused area trout rod
· OKINAWA MANBIKA, a super-heavy shore jigging rod
Beyond rods, tailwalk introduced products such as the CATCH BAR landing
shaft series and its first baitcasting reels, TRINIS and ELAN, steadily
evolving into a comprehensive lure brand.
This period also marked the beginning of relationships with
tailwalkers—field staff who share and expand the brand’s philosophy.
Many
of these partnerships continue even today, more than a decade later.
KEISON/S&SCOMPETITION/DODGE/PEZ/OUTBACK/OKINWAWA MANBIKA/DELSOL/SALTY
SHAPE/ELAN/MOON WAKER/CATCH BAR
2008-2013
Turning Point
In 2014, the high-end TZ Series was launched and received international
recognition at EFTTEX (European Fishing Tackle Trade Exhibition).
That
year, AJIST TZ won a Silver Award, followed by SILVERNA TAKI TZ, which
received a Gold Award in 2015.This marked a major milestone, as tailwalk
products gained global recognition.
Meanwhile, long-running series such as SALTY SHAPE (launched in 2013) and
FULLRANGE (launched in 2015) became established bestsellers.
This era
represented a true turning point, with significant growth in both technical
capability and brand identity.
Field staff achievements also stood out during this period:
·In 2018, bass angler Yasunori Inoue qualified for the prestigious JB
TOP50
· In 2019, trout angler Shinichi Takizawa earned the Trout King Meister
title and achieved a remarkable three consecutive ValkeIN Cup victories
These accomplishments helped propel tailwalk to nationwide recognition.
AJIST TZ/ SILVERNA瀧TZ/ELAN WIDEPOWER/SALTY SHAPE
DASH/FULLRANGE/NAMAZON/SW DENDO
2014-2019
Growth Phase
tailwalk expanded its sales network to approximately 800 stores in Japan and
50 countries worldwide.
In addition to major domestic fishing shows,
the brand participated in international events such as the Tianjin Fishing
Show and Berlin Show, expanding its global fan base.
Distinctive products continued to emerge, including: · SAKURAMAS-JIG SSD,
dedicated to cherry salmon jigging
· BUMPTY, designed specifically for giant parrotfish
· CRIMSON, a concept model developed with global markets in mind
The brand also introduced its first tungsten jig YUMMY JIG TG, its first
compact spinning reel SPEAKY, and SLOW BUMP MPG, utilizing the flagship MPG
material from sister brand alphatackle, along with various collaborative
products.
In 2025, tailwalk relocated its main distribution center, significantly
expanding its development facilities with test pools, breaking test
machines, painting and rod-building booths—establishing a new base for
future innovation.
SPEAKY/SSD/CRIMSON/YUMMY JIG TG/SLOW BUMP MPG/STEALZ/DURIZE/
2020-2025
Products
Future-tailwalk will keep trying-
Toward the Future
In 2026, tailwalk celebrates 20 years since the birth of the brand.
This achievement is entirely thanks to the continued support and encouragement of
everyone involved, for which we express our deepest gratitude.
From the beginning, tailwalk has remained dedicated to one core mission:
to convey and give form to the joy of fishing.
Over the past 20 years, society and the environments surrounding fishing have
changed dramatically.
Yet, one thing has never changed—the joy of facing fish and the excitement of
fishing itself.
No matter how times evolve, we remain committed to delivering that unchanging
passion.
We will continue to immerse ourselves wholeheartedly in fishing.
To enjoy the infinite waters that stretch across the world—
tailwalk will continue to challenge itself, now and into the future.
